TP178: Mr. Gerber, what started your interest in watches and watch making? What schooling or training have you received in the area of watch making? Apprenticeships?
PG: Since a very young age I have always had an interest in mechanical things, especially watches and the way they work.
I entered a watch-making apprenticeship at age 16.
At age 20 I began working for shops doing watch repair work. Eventually I opened my own shop in Zurich, which after about
17 years I sold because I wanted to concentrate on watchmaking.
What other interests or passions do you have?
PG: I very much enjoy biking, fishing and model airplanes.
What is your favorite watch? Your daily wear?
PG: My favorite watch is the complicated piece I have been working on. It just fascinates me.
My daily wear is a yellow gold Retro Twin.
TP178: To what extent are the design aesthetics and the quality of finishing important relative to the mechanical ingenuity of the
movement, in your opinion?
PG: A watch does not necessarily work better with a high degree of finish, but I think a watch without any aesthetic finish is simply
an instrument to tell time.
For me, the aesthetics, quality and finish are important because I feel this is what gives a watch its soul. I truly believe one can
feel when a watch is "alive".
Please give us an overview of your current signed model line.
Is there a brand philosophy or motif that is consistent in all of your standard production models?
PG: There is no brand philosophy or motif with my collection. Each watch I create is different.
TP178: What makes Paul Gerber signed pieces unique, what is their essence?
PG: I try hard to do something new, something that has not been done before. For example, the Retro Grade flyback and the twin
rotors on the Retro Twin were both new creations.
TP178: How do you see the future of your signed line and the AHCI? What do you see as the role of the AHCI in today's horological environment ?
PG: We are a small group of around 16-17 people. I'm very happy with our group. I think the role for us is to support each other
in our endeavor to stay independent.
TP178: Do you have any desires to expand and develop the Paul Gerber signed, currently limited, line of watches to any extent or do
your main interests continue to lie in working behind the scenes for more established watch manufactures?
PG: Today I have two models in my collection. I'm a very small producer and don't see myself as ever having 10-15 models in my
line. For example, I will continue to produce the Retro Grad for about one more year and Retro Twin for a couple more years. I may
offer one of these models with a variation in the near future. In two years time I hope to have two new watches in my collection and
so on. I won't stop making one model for a couple of years and then decide to bring it back a couple of years later.
As for working behind the scenes for other manufactures, I have so much work myself and time becomes a real problem for me. I will
not be doing so much outside work in the future. However, I will continue to take on special projects from time to time like the
Faberge Egg timepiece I worked on last year.
TP178: What do you feel about high tech in the world of high
mech? Different materials, different fab methods? and where do you see things heading in the future for mechanical watches as a
mechanical design exercise?
PG: I see a lot of exciting things going on in the watch making industry. For example, Ulysse Nardin has some wonderful
The aid of computers and better materials are a very big help. For
myself, I find the combination of old methods of craftsmanship and the benefit of new techniques a great asset to me. But there will
never be a substitute for hands-on craftsmanship.
TP178: You are often referred to as "Master of Miniaturization" – How do you feel about this title?
PG: Yes, I have heard this one before. It makes me smile!
However, I would never want to have a title of being the "greatest" or
something like this. To me this would mean I know everything and I surely don't. There are many wonderful watchmakers in the
industry and I love learning something new every day.
TP178: The issue of continuity and service into the future is one that
concerns the consumer. The big question is what is going to happen once you retire?
Should the AHCI members all merge into one big company, or sooner or later are you going to have to sell to a bigger group (ie: Swatch, Vendome...)
PG: I don't think I will ever retire. At this time watch making is my living, my profession. I may slow down a little later on and
instead of producing 50 watches per year, I may only make around 20 watches per year.
I don't think that the AHCI members will merge into one big company. I think we should all stay independent but help each
other where we can.
TP178: What major brand, if any, do you respect or admire?
PG: I have to say Patek Philippe. They are a very stable company and always continue to be innovative and do interesting work.
TP178: Are there any watch industry executives or personalities that you respect or admire?
PG: George Daniels. I admire his work ethic and ability to create. He's also been a great friend.
TP178: What position in the Haute Luxe market segment to you see Paul Gerber products now? In the future?
PG: I see my products as being for the collectors, not really in any specific market segment. I think the same for the future.
TP178: Turning now to a few practical business realities - Do you see the Swatch
Group's plans to further restrict the supply of ebauche from F. Piguet and Nouvelle Lemania as posing a problem
for independent watchmakers such as yourself? For other brands that depend on such ebauche?
PG: I don't think this is healthy for the industry overall. It's hard to be independent. Its good that we can use ebauches for
watches we produce.
Being independent for me also means I am able to make everything I
may need. This takes more time and makes the product more expensive in the end.
TP178: Any thoughts regarding the distribution channels? Traditional? future?
PG: Again, since my company is small, I'm very happy with my traditional distribution network.
TP178: Returning to a bit more abstraction and philosophy, what does high horology mean to you? Is it purely a mechanical
engineering exercise, or is there something more? How important is tradition and heritage in a fine timepiece?
PG: I think high horology means a combination of all the above. Engineering is important. Tradition I feel is something that
reflects in the end result.
TP178: What is your vision of watch making? Few pieces of very high craftsmanship but reserved for only an elite who can afford them,
or more "mass" production and affordable pieces ?
PG: Both. Sure I wish everyone could own one of my watches. Mass production is not possible for me so it is not possible for
everyone to own one of my watches. I don't think I make watches with the idea that they are only for the elite. Unfortunately, I
can only produce so many watches.
TP178: Is it possible to share, to nurture, an appreciation of haute luxe via the virtual medium of the internet?
PG: I think the Internet is a great resource for information.
TP178: Do you personally surf the net? What sort of sites do you visit?
PG: I do visit ThePuristS.com often. I very much enjoy reading about trends and what people are sharing about watches. It's hard for me because my English is not the best but I can understand most of what collectors are saying.
I also enjoy visiting E-bay. You can find almost anything on this site.
TP178: Thank you, Mr. Gerber, for your time and sincerity. In
conclusion, is there any specific message you would like to communicate to
high-mech watch and haute horlogerie fans?
PG: I hope that all of you will continue to enjoy mechanical watches and watch collecting.
I feel very honored that you invited me to do this interview. I would like to extend an invitation to all of you to visit my workshop if you are ever in Zurich.
Editor's notes: I would like to extend special
thanks to Mr. Michel Schmutz for his assistance in putting together this
interview. Mr. Schmutz and his company, Intro-Swiss, is the US agent and
distributor for Paul Gerber watches.
I would also like to note that Mr. Bill Stonehill, a
regular participant here at ThePuristS.com, is the Paul Gerber agent and
distributor for Japan, through his company, Ishioka Shokai Ltd.